Appetite Loop explores how contemporary media culture is reshaping the way we experience appetite. In a digital environment defined by constant scrolling, sharing, and visual stimulation, food no longer exists only as nourishment or experience. It circulates as content. What we crave, eat, and document becomes part of a continuous feedback loop between desire, consumption, and media.

The project builds on research developed in Algorithmic Appetite, which investigated how digital platforms influence taste perception, food trends, and the way appetite is visually constructed online. Drawing from food studies, behavioral psychology, media culture, and sensory science, the research examines how appetite has shifted from a biological signal to a designed condition influenced by platforms, brands, and visual media systems.

Rather than proposing an escape from this cycle, Appetite Loop introduces the concept of the Designed Pause: intentional sensory food experiences that interrupt automatic consumption and restore awareness to the act of eating. Through a series of experiments, tastings, and participatory exercises, the project explores how design
can create moments of reflection within a system driven by speed, stimulation, and endless consumption.

These explorations ultimately led to the development of Tapió, a food product that translates the research into a tangible experience.

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